American Red Cross - Eastern New York Region
Lead Our Digital Communications Team
Company: American Red Cross - Eastern New York Region
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Location: Albany, NY, 12205, US
Project Details

The Digital Communications Team Lead will manage our team of volunteers who are engaging with audiences on social media and other digital platforms, and helping to tell the Red Cross story across Facebook, Twitter, YouTube, LinkedIn, Flickr, Instagram, WordPress, and more!

Responsibilities Include:

  • Collaborating with the Regional Chief Communications Officer, Content Creation Team Lead, and other Red Cross leadership to identify ways to showcase Red Cross programs and services through posts on Facebook, Twitter, Wordpress and other social/digital channels.
  • Managing volunteers to effectively coordinate sharing of content generated by the regional Content Creation Team
  • Training and encouraging Red Cross volunteers and employees to use their personal social media accounts to share information about the Red Cross.
  • Training Digital Communications volunteers to effectively and appropriately respond to mentions and direct messages and/or to join existing conversations.
  • Tracking analytic data and identifying trends to help guide future posting and strategic planning.
  • When disasters occur, Digital Communications Team members ensure posting of relevant information including:
  • BEFORE - Preparedness guidance and weather alerts
  • DURING - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give help
  • AFTER - How to get/give help, links to service delivery stories.
  • And also identify trends in online conversations that may need to be flagged for leadership (community needs, concerns, etc.)
  • Qualifications Include:
  • A history of activity on personal social media accounts and experience managing professional social media accounts
  • The ability to work well on a team and to provide leadership to others
  • The ability to create and meet deadlines
  • Strong organizational skills
  • Willingness to share personal social media profile information and connect with Red Cross platforms
  • The ability to check email and access the internet regularly and consistently
  • Advanced proficiency in using common social media platforms, and willingness to teach others
  • Experience with Wordpress publishing a plus
  • Experience with social media analytics a plus
  • The Red Cross will provide the following training opportunities:
  • Orientation to American Red Cross
  • Public Affairs Essentials (Online)
  • Introduction to Red Cross Communications
  • Social Media Basics (online)
  • Review of Social Media Handbook
  • Fundamentals of Disaster Public Affairs, National Response (Webinar, recommended)
  • Benefits Include:
  • Obtaining Red Cross training and hands-on experience with a professional non-profit organization and staff
  • Learning and applying professional skills
  • Gaining leadership experience
  • Seeing work used on local social engagement platforms
  • Becoming a trusted source of information across a large social network
  • If this sounds like the right fit for you please go to www.redcross.org/volunteer and start the application process today!
    General requirements

    REQUIREMENTS

  • Background Check
  • Must be at least 18
  • Orientation or Training
  • 2-4 hours per week. Time commitment may increase significantly during large-scale disasters.
  • Category
    Crisis Support
    Disaster Relief
    Skills Area
    Marketing Strategy & Planning
    Public Relations
    Brand Development & Messaging
    Interactive/Social Media/SEO