The Digital Communications Team Lead will manage our team of volunteers who are engaging with audiences on social media and other digital platforms, and helping to tell the Red Cross story across Facebook, Twitter, YouTube, LinkedIn, Flickr, Instagram, WordPress, and more!Collaborating with the Regional Chief Communications Officer, Content Creation Team Lead, and other Red Cross leadership to identify ways to showcase Red Cross programs and services through posts on Facebook, Twitter, Wordpress and other social/digital channels.Managing volunteers to effectively coordinate sharing of content generated by the regional Content Creation TeamTraining and encouraging Red Cross volunteers and employees to use their personal social media accounts to share information about the Red Cross.Training Digital Communications volunteers to effectively and appropriately respond to mentions and direct messages and/or to join existing conversations.Tracking analytic data and identifying trends to help guide future posting and strategic planning.When disasters occur, Digital Communications Team members ensure posting of relevant information including
:BEFORE - Preparedness guidance and weather alertsDURING - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give helpAFTER - How to get/give help, links to service delivery stories.And also identify trends in online conversations that may need to be flagged for leadership (community needs, concerns, etc.)Qualifications Include
: A history of activity on personal social media accounts and experience managing professional social media accountsThe ability to work well on a team and to provide leadership to othersThe ability to create and meet deadlinesStrong organizational skillsWillingness to share personal social media profile information and connect with Red Cross platformsThe ability to check email and access the internet regularly and consistentlyAdvanced proficiency in using common social media platforms, and willingness to teach othersExperience with Wordpress publishing a plusExperience with social media analytics a plusThe Red Cross will provide the following training opportunities
: Orientation to American Red CrossPublic Affairs Essentials (Online)Introduction to Red Cross CommunicationsSocial Media Basics (online)Review of Social Media HandbookFundamentals of Disaster Public Affairs, National Response (Webinar, recommended)Benefits Include
: Obtaining Red Cross training and hands-on experience with a professional non-profit organization and staffLearning and applying professional skillsGaining leadership experienceSeeing work used on local social engagement platformsBecoming a trusted source of information across a large social networkIf this sounds like the right fit for you please go to www.redcross.org/volunteer and start the application process today!