|Company type||Charitable company|
To enhance children's viewing experiences by making quality children's media more visible and more readily available.
CQCM's KIDS FIRST! initiative evaluates and rates children's media - videotapes, CD-ROMs and web sites using a volunteer jury of more than 3300 adults and children. Adults are teachers, librarians, child development specialists or have a similar background. Children are from diverse backgrounds nationwide and are between the ages of infant to age 18.